Sony KDL-46W4100 Beautiful Picture

Great picture on this Bravia TV, colors are very natural and pop. Black and white levels are very good as well. I never liked the cartoonish colors and gloss on the Samsungs (although I have not seen this years models). In recent years, Ive bought and helped others buy a few Samsung LCDs ranging from 20" to 40" and none of them looks as good as the W4100. The built in speakers are also much better than the Samsungs, very usable for dialog and movies with less action scenes. Something to consider if you do not have an audio setup. I also compared this to a 42" LG70 bought a month before the Sony and again, the Sony had the slightly better, more natural picture. Of course the XBR is better but you pay a high premium for it. Unless you are a videophile or have a nice chunk of change in your pocket I think the W series is more realistic and a good compromise.